The Advantage Group Promotes Ryan Coates to VP to Address Local Housing Shortage

ROSEVILLE, Calif. - April 29, 2022 - PRLog -- ROSEVILLE, CA – The Advantage Group, providing sales, marketing and advisory services to leading home builders in California and Nevada, has promoted long-time new home expert Ryan Coates to VP of the Roseville-based firm.  Coates, with over eight years' experience working directly with local builders, will lead business development at The Advantage Group while continuing to address the region's stubborn housing shortage.

According to industry tracker Greg Pacquin at The Gregory Group in Folsom, there was less than one months' worth of inventory of new, single-family homes in the greater Sacramento region at the end of March. Data for March from the Sacramento Association of Realtors shows a similar tight inventory timeline in Sacramento County and West Sacramento.   Generally, six months of inventory is considered a balanced market between buyers and sellers.

"In my over 30 years working in new home sales, I've rarely seen such a frenzied market," said Kevin Coates, CEO and founder of The Advantage Group.  "That's why I thought it was the right time to have Ryan at my side as VP, as he has steadily developed both a unique awareness of the local housing market plus relationships with the builders we serve."

With more work-from-home employees relocating from the Bay Area and other coastal markets to Sacramento, the housing shortage in the region is much more acute than at the national level.  For example, whereas there was enough of a supply of new, single-family homes in March to last for 6.4 months throughout the country, in greater Sacramento it was just 0.8 months.  Similarly, whereas there were enough existing single-family homes for sale across the country to last 1.9 months in March, in Sacramento they would sell out in under 0.8 months.

"We just have to continue building our way out of this shortage," said Ryan Coates.  "For a decade or more coming out of the last recession, builders just weren't building at levels seen in previous years.  Now, with millennials increasingly forming new households plus the rise of flexible work locations, the only way to meet this pent-up demand is with new housing options."

Besides having the ability to construct homes at higher densities to bring down sales prices, today's builders of new homes also offer higher energy efficiencies, smart home technologies and less maintenance during the first few years of ownership.

The Advantage Group provides real estate sales and marketing solutions for leading homebuilders in California and Nevada. Since 1989, the family-owned firm has been instrumental in over 15,000 sales of new homes totaling in excess of $5 billion. For more information on The Advantage Group, visit

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Patrick S. Duffy
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Industry:Real Estate
Location:Roseville - California - United States
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