Fashion Revolution Week 2022: Sherman Preston Joins the Conversation on Instagram
During the World's Largest Annual Fashion Activism Movement, the Duo Gets Candid About Their Unconventional Fashion Moves and Why They Ditched the Fashion Calendar for Good
By: Apples & Oranges Public Relations (AOPR)
This week, from Monday 18th-Sunday April 24, 2022, the duo will engage in social dialogue on Instagram about their revolutionary approach and journey that led to ditching the fashion calendar.
While many of Fashion's big players follow the traditional fashion calendar, Sherman | Preston does not. After years of designing and curating based on the fashion calendar, the brand constantly competed with established brands for recognition and positioning in publications and industry events. Unfortunately, editors and buyers repeatedly ignored or declined the possibility of entertaining an up-and-coming brand like Sherman | Preston for brands/
That repetitive motion of competing for positioning forced the duo to rethink its business model and revert all attention to consumers and their buying habits. Instead of following the so-called industry leaders and influencers, the brand began to communicate with consumers directly.
"We found solitude in curating in the moment and offering products to consumers directly instead of fighting with other brands vying for positions based on following the fashion calendar and traditions. We are on the people's calendar," – says Sherman & Preston.
While the industry debuts its fall/winter 2023 collections on runways worldwide this summer, Sherman & Preston invite you to experience the "Shadows Before Dusk" collection featuring free-flowing fabrics in earth tone schemes on ShermanPreston.com.
Join the revolution on Instagram @ShermanPreston.
Media Contact: AOPR, Media Relations | O: 929.229.5512 | E: firstname.lastname@example.org
The name Sherman | Preston is a combination of the company's co-founders and Curators, Sherman and Preston, who established the brand in 2012 while socializing in New York City's fashion & entertainment scene. The two gentlemen, who have been friends since adolescents, credit their interest in Fashion to an affinity for contemporary art, which translates into their Lifestyle. To learn more, visit www.ShermanPreston.com.