Marketsmith Inc. Honored In Best Growth Strategy Category In the 26th Annual Webby Awards
Marketsmith Inc. announced today that it has been honored in the Advertising, Media & PR Best Growth Strategy Category in the 26th Annual Webby Awards for its work in negotiating a strategic partnership for cornerstone client Lovesac with Amazon Prime Video.
By: Marketsmith Inc.
CEDAR KNOLLS, N.J. - April 7, 2022 - PRLog -- Hailed as the "Internet's highest honor" by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organization honoring excellence on the Internet. IADAS, which nominates and selects The Webby Award Winners, is composed of Internet industry experts.
Marketsmith Inc. negotiated an immersive brand partnership for its client, Lovesac, as part of a larger omnichannel launch plan for its new home audio system Sactionals StealthTech Sound + Charge. Lovesac, the furniture company known for its adaptable sofas, teamed up with Amazon Prime Video (APV) and the new fantasy series The Wheel of Time (WOT). The campaign began mid-October with a national cable television buy to support the premiere of the new series. The campaign was seen on national broadcast and cable TV as well as over-the-top platforms such as Hulu. A video buy was also executed on Amazon Fire TV and IMDB platforms, as well as YouTube. The campaign also utilized social media platforms including Facebook, Instagram, and Pinterest to support the video activation, as well as executed a solid conversion strategy via search and digital retargeting.
The campaign was viewed as a success, serving over 642MM impressions and exceeding sales goals for the period by 20%. Despite a heavy focus on awareness tactics, efficiencies were well received with a 117% return on investment (ROI). Website traffic increased 75% vs. the prior month with the majority of traffic being captured by paid search efforts, influenced by the heavy video media in market. Total video reach surpassed 90% of our total addressable audience with the combination of linear, broadcast, and digital.
"It is an honor to be selected from more than 14,300 entries submitted this year," said Rachel Schulties, Chief Operating Officer of Marketsmith Inc. "As an agency we look to build champion brands from challengers, and our relationship with Lovesac is no different. When preparing for this milestone product launch the Marketsmith team knew that innovation and creativity would be critical, but their commitment to a strategic learning agenda resulted in great success for our client and their bottom line."
In addition to the work on the Lovesac Stealth campaign, Marketsmith has been media agency of record for Lovesac for the past five years, as well as working directly with other prominent direct-to-consumer clients such as SharkNinja, Brother, and GameChanger from Dick's Sporting Goods.
For more information about Marketsmith's campaign management and award-winning solutions, visit: www.marketsmithinc.com.
About Marketsmith Inc.
Marketsmith Inc. is one of the largest independent, woman-owned agencies of its kind and is among the nation's fastest-growing integrated marketing agencies. Headquartered in Morris County, N.J., for over 20 years, the full-service firm offers marketing, media, creative and data solutions. Marketsmith has built its reputation and business on its patented analytics software – predicting outcomes with 94% accuracy – and human ingenuity. LGBT- and WBENC-certified, the firm "makes challenger brands champions."
About The Webby Awards:
Hailed as the "Internet's highest honor" by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet, including Websites and Mobile Sites; Video; Advertising, Media and PR; Apps & Software; Social; Podcasts; Games; and Virtual & Remote. Established in 1996, The Webby Awards received more than 14,300 entries from all 50 states and 70 countries worldwide this year. The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include Verizon, WP Engine, Canva, Omidyar Network, YouGov, NAACP, KPMG, Fast Company, Wall Street Journal, MediaPost, Podcast Movement, TheFutureParty and AIGA.
Sr. Director Corporate Marketing