New Sports & Entertainment Company With Uk Roots Launches In Uae!

DUBAI, UAE - April 7, 2022 - PRLog -- Expect to now see more of the world's top sports personalities in the UAE & across the Gulf, with locally based organizations and the general public benefiting! After 20 years of working on behalf of some of the world's most loved brands in partnership with well-known Personalities and Events, Sunny Singh also formerly with Qatar Sports Investments (QSI) & IMG, has launched 'COLLABORATE! SPORTS & ENTERTAINMENT.' Creating Brand Partnerships X For Added Relevance and Value.

Through Singh's extensive network of brand and talent management connections, the company will provide organizations in the Gulf region with the opportunity of partnering up with internationally and locally recognized sports and entertainment stars for their marketing campaigns & brand activations.

The company will also provide organizations with expertise in the procuring of branded sportswear & footwear (including Tactical) given Singh's long-standing sporting goods industry experience.

On the launch, Singh commented:

"We have seen with EXPO 2020 Dubai there is a huge appetite amongst the great people of the UAE and the Gulf to be in the presence of well-known personalities and be captivated by the life experiences shared. In challenging times, this can really help inspire and motivate not only the current but the next generation to be more active and to generally to be a better version of themselves.  COLLABORATE! looks forward to matching up top talent to locally based organizations, creating mutually rewarding brand partnerships as a result.  Also, from extensive experience in Sporting Goods, the company will make the procuring of sportswear and footwear easier for organizations as this historically can be a challenging exercise. Exciting times ahead in a busy year of sport!"

BACKGROUND.

Originally from the UK, Sunny Singh has over 20 years of experience including 8 years most recently in the Middle East. Brands worked on behalf of include:  Qatar Sports Investments (QSI), adidas, Reebok, Umbro, Manchester United, IMG, Leo Burnett, McDonald's, Dunlop, Slazenger, Lonsdale, Everlast & Kangol. Major events worked in partnership with, on behalf of Brands include: FIFA World Cup, UEFA European Championships, Olympics, Wimbledon & Roland Garros Tennis Championships, World Title Fight nights, MTV EMAs to mention just a few. With leading Sports & Entertainment personalities connected to the brands and relationships developed over time with internationally renowned Sports & Entertainment Talent Management companies as a result.

www.collaboratesport.com