Bedrock Markets Launches Rockin' Response Direct Mail Program

CHICO, Calif. - April 5, 2022 - PRLog -- Bedrock Markets launched their Rockin' Response Direct Mail program that provides real market strategies and methods that have proven helpful to businesses in attracting high-quality leads.

Direct mail campaigns get people's attention, and potential customers like it when a company uses their name. They'll remember that personal touch and emotional connection called a "Mailbox Moment." Direct mail is responsible for 39% of first-time clients.

People want to see what comes in their mailbox, so direct mail pieces will get much more attention from potential customers. According to the United States Postal Service (USPS), 53% of Americans actually read every mail piece, and 21% at least scan them. That means most direct mail recipients will see a company's direct marketing message more than any other medium.

There's less competition because most companies only offer digital mail campaigns, which leaves the door wide open for a more direct and memorable approach, such as postcard advertising. Big postcard advertising has an increased response rate because they're BIG and have a company's brand that customers will recognize. Rockin' Response offers physical mail advertising and will also create online look-alike ads.

Another huge advantage to direct mail is that it's physical. It gets touched by the prospective customer and lays around the house or gets put on the refrigerator, where it gets looked at every time someone opens the fridge. The mail is much "stickier" than a quick online impression.

Tracking numbers, when combined with online ad tracking, gives a great look. This shows who has been showing interest and shows who's calling. Bedrock will even record each call.

Bedrock Markets uses a company's zip code preferences and customer profiles to target homeowners that are most likely to buy from a specific company (single-family homes, owner-occupied, and homes that are 10+ years old) finding 64% of people visit a website due to direct mail.

Visually appealing and easy-to-use landing pages are vital to success, and Bedrock builds strong responsive pages. Bedrock can convert clients' interest into leads by capturing their contact info and driving them to an attractive and engaging landing page.

The Rockin' Response Direct Mail program is one of the quickest ways to attract attention to a business, and the program is affordable. Bedrock Markets has a program for every budget.

Book an appointment today for a free customer database analysis. (certain conditions apply - call for more information)

Russ Thayne

russ@thebedrock.com | 530.345.3280 ext 200
http://reachyourbestcustomer.com/