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Minisites - Mini Websites - Reviews. Are They a Good Idea?
Thinking about setting up minisites to drive traffic to local businesses. Consider this...
Minisite Versus Microsite
The terms are often confused and used interchangeably but mean different things.
Minisites are a digital marketing tactic that centers on creating niche pages for a specific focus. It can draw attention to your product or an event that your business is promoting.
A microsite is a branded webpage or a group of webpages, that exist separate from your main website. The idea behind a microsite is to offer yet another platform for potential customers to discover your brand with the objective that the unique content it holds will drive them to act.
Minisites Versus Landing Pages
For the most part, the main difference between a minisite and a landing page is that a landing page is focused on conversions, while minisites are used to get your client's phone to ring.
Disadvantages of Minisites:
They can be costly to set up.
You need more time to create and deploy a minisite.
You need to buy additional domain names.
They necessitate more time and effort in maintaining.
Calls to Action are more difficult to create for minisites.
The Big Problem with the MiniSite Model
But the biggest problem with minisites is the lead flow. When minisites were a new model clients would eagerly pay for the leads. But now that there is so much competition that your clients want to be paid on a sale!
Once you get a client lead is sent to your local business there are often "leaks" in the process:
- Will the client lead be called back in a reasonable time? (Big problem - these leads are impatient and they usually go elsewhere)
- Who will be doing the selling? An even bigger problem.
- The client will often dispute that the sale came from your lead.
Recently saw someone promoting this model to use for a towing company. Their example was a car breaking down in Pittsburgh, Pennsylvania. Their pitch was that the client would go to Google and type in Pittsburgh, Pennsylvania tow truck services. Is there anyone in the civilized world who is not familiar with AAA (the nationwide towing service)?
There is the upkeep of these domains and changing the phone number redirect because clients stop paying for the service. And you have endless hours on the telephone trying to convince local businesses to try your service.
Want to look at a much more lucrative hassle-free model?