News By Tag
News By Location
Follow on Google News
Sound Lease Up Marketing Strategy | Show My Property
Lease up strategies are the newest way to reach prospective renters. The best thing is finding a sound marketing strategy for lease ups to achieve long-term success. It is not only necessary for marketing.
By: Show My Property
As of January 2022, more people were looking for homes than there were available houses. This clearly indicates that more investment is necessary for residential developments.
Lease-up marketing is necessary, not only from a marketing standpoint. Lease ups also offer property owners and managers excellent opportunities to get ahead of the competition in the rental market.
Guide to Modern Lease-Up Marketing Strategies
Create a Unique Brand
If you want to achieve long-term success, it is mandatory to build a unique and consistent brand. Property developers should not take their building name, fonts, colors, or slogans for granted. You must ensure that each of these elements speaks to your target demographic.
Advertise Early and Often
Some lease-up marketing strategies claim that you can begin promotion two to four months before the end of construction. Pre-registration is the best way of getting high-paying tenants. Before completing construction, a temporary website will do the trick.
Develop Email Marketing Strategies
Once you grow your list of prospects, remember to keep in touch with them. An email marketing stategy that includes drip marketing is vital. You will inform prospects on project updates, and any news related to the development.
Launch the Lease Up Website
A full website must be ready six months away from signing leases. Include the following elements for effectiveness' sake:
These elements will ensure your website attracts the right attention and increase quality traffic.
Activate a Digital Campaign
A digital campaign is most effective when you are ready to convert traffic to signed leases. This form of marketing is better than all others combined. Get a well-strategized Pay per Click (PPC) campaign.
Show My Property