UK Candidate Attraction Report top challenges and channels

KIDDERMINSTER, U.K. - March 28, 2022 - PRLog -- Eploy, a leader in enterprise cloud E-Recruitment software, today published the 6th Annual UK Candidate Attraction Report. Eploy and HR Grapevine surveyed over 700 recruiters (84% in-house, 16% agency) to determine the candidate sourcing channels and recruitment marketing techniques that deliver the best results. Sourcing channels surveyed include company website/career site, talent pools, professional social networks, generalist job boards, specialist job boards, events, social media, employee referrals, CV databases, job aggregators, programmatic advertising and PSLs.

The survey asked In-house and agency recruiters to rate each of their main sourcing channels in terms of the quantity and quality of candidates they typically generate. The complete report charts responses within a 'Sourcing Channel Quadrant', enabling recruiters to identify the effectiveness of each channel in each sector/industry as well as by company size.

Some of the key findings in the report include:

Candidate scarcity remains the #1 challenge for recruiters

It comes as no surprise that the lack of suitably qualified/skilled/experienced candidates is still cited as the biggest recruitment challenge, rising back to pre-pandemic levels and affecting 70% of organisations. Building a diverse and inclusive workforce was also mentioned as a key challenge for candidate attraction. The most significant year-on-year change is recruiters struggling with a lack of brand awareness.

Upskilling employees to solve the skills gap

Upskilling current employees to fill those hard-to-fill roles is the top choice for plugging the skills gap for 71% of in-house recruitment teams, and nearly half (48%) are turning to candidates from other industries/sectors.

Careers sites are improving

The most successful company careers sites now contain more candidate focused content to help candidates make informed decisions and promote employer brands. Organisations who rate their careers site highly for attracting good numbers of quality candidates have clearly invested in candidate-centric content.

Employee Referrals are top for candidate quality

Last year Employee Referrals were knocked off the top spot for candidate quality by Professional Social Networks, like LinkedIn but return to the top of the quality pile this year.

Increased budgets or more with less?

Across all industries, the survey found an expected increase in hiring levels in 2022 over 2021. Over 80% of in-house recruiters within industries such as Science / Pharmaceuticals, Hospitality / Leisure / Tourism and Marketing & Media expect significantly increased hiring this year. In addition, many recruitment teams report an increase in their recruitment marketing budget or at least no change from the previous year.

Free report: https://www.eploy.co.uk/resources/whitepaper/uk-candidate...