"It's personal" says ECOM Africa, as personalisation in ecommerce takes centre stage

CAPE TOWN, South Africa - March 25, 2022 - PRLog -- Successful etailers get personalisation right and differentiate themselves by pleasing an ever-demanding customer. This is according to Terry Southam, MD of ECOM Africa, which is returning as a hybrid event from 4–5 May in Cape Town. "The most successful businesses online currently know what their customers want before they themselves even know it. Personalisation is key; customers want it at every touchpoint. Having the right toolsets and services to make effective use of data, gives etailers the opportunities to deliver personalised offers on an individual level."

Some of the leading and exciting names and brands in the current, global ebusiness evolution, including Zappos, Meta, Nestlé, Massmart, OneDayOnly, Bidroom, PicknPay, Chepa, Mantality, Konga, AutoTrader, Loot, UberEats, Sanlam, OneCart and Rugged SA will be represented at the upcoming ECOM Africa.

Sponsors include Fareye, Worldpay FIS, Freshworks, AWA digital, ZOHO, Gupshup, Citixsys, The Courier Guy, Dataweave and Insider. Exhibitors who will share their technologies and services are UNISA, RAM Couriers, Pargo, Shopping Feeder (ProceCheck) and Vectra. Media partners include Insaka, CIO Africa, Bizcommunity, Hypertext, Retailwire, ecommerce(dot)co.za and eCommerce Association Ghana.

This will be the eighth edition of this flagship, specialist gathering in the e-commerce, etailing, and fintech sectors and the first hybrid edition, with limited tickets available for the in-person event and the online broadcast.

Fintech in Africa

"Africa has a proud track record in terms of fintech entrepreneurship, particularly Nigeria," says Southham, "and this has gone a long way to bridging the financial services gap in Africa's various demographics. This sector played an important role during the last two years, and has successfully diversified its offering and meeting the continent's needs when people were forced to stay at home and many were cashless."

Register to attend ECOM Africa 2022 here: https://ecommerce-africa.com/#tickets