Breaking The Packaging - Become & Be The Solution
The environmental crisis demands that we all take action and participate in the cause. Packaging is indeed a big part of the environmental problem. Becoming a contributor to global sustainability is easier than you think.
The author, Mitja Brgant, is a two decades seasoned packaging industry veteran. His experiences span from sales, research and development, analytics, new product development and solution forming in various industries in the US and Europe.
"I'm a fortunate guy because I have had an opportunity to experience the whole packaging industry spectrum. Packaging goes way beyond certain materials or products.
Packaging is all around us. We do notice some of it; however, the majority of the packaging products and materials are passing us by without noticing. Packaging products are so embedded into our lives that they have become (a crucial) part of our lives. Products that we take for granted are all securely packed so that we can receive them in pristine condition.
Within the book, I have dismantled packaging into pieces and assembled the packaging topic into easy-to-understand and straightforward form. The formation of the book started in 2016. My key goal was to present the whole packaging complexity in a simple, illustrative form so that everyone could understand the topic. Everyone must understand the basics of packaging; consumers, businesses and legislators.
There has been no book about the basics of packaging as a general term until now. That is even more surprising because we as humans need only a couple of things to survive; air, water, sunlight, food, shelter, and packaging. Correct, packaging is also one of the key pillars of our society.
Packaging has indeed become an enormous global pollutant. The increase in population, the increased consumerism, and insufficient waste management methods have all contributed to packaging having a significant impact on our environment. Mainstream media is full of bulletin news of packaging pollution all around us, and the packaging does have a nasty side. However, we need packaging to survive.
Breaking The Packaging creates a bridge between the needed use of packaging and the immediate need to address the environmental packaging issues. Breaking The Packaging is a complete book of packaging covering all the angles required to know to understand the packaging."
The 480-page hard-cover book will first be available from the 28th of March 2022 on Kickstarter.
With the information from Breaking The Packaging book, we are a step closer to becoming and being the solution to sustainability and environmental issues.