For Soccer Ventures and American Outlaws Announce Strategic Partnership
The largest fan organization in the United States partners with For Soccer Ventures (FSV).
"Our North Star is to grow the sport of soccer in the United States, and no one has done more to establish fandom in the grassroots than the American Outlaws. It has been our goal since our founding to find ways to work with and support AO, and we couldn't be more excited with this opportunity,"
For Soccer Ventures will immediately begin work with AO leadership to innovate and develop opportunities that prioritize the fan experience and growth of chapter-based support of the US national soccer teams. FSV will then represent these opportunities on behalf of AO with brand, platform and publishing partners.
"In recent months, our relationship with FSV not only has benefited our members by providing easier access to viewing our away World Cup qualifiers, but also helped us create opportunities for our greater community to enjoy the game we love by funding AO Impact-funded programs," said Justin Brunken, AO President and co-founder. "We're excited to work with FSV to identify more opportunities with partners that provide value to our members – and who provide our 200-plus chapters with programs that will grow local support for all U.S. National Teams."
FSV is coming off a record year of growth in 2021. This growth includes the acquisitions of Alianza de Futbol (the largest Hispanic soccer program in America), Footycon and The Association (first of its kind soccer-meets-
Founded in 2007, the American Outlaws is the largest unofficial supporters group of the U.S. women's, men's, youth, and extended national teams. A nonprofit organization, its members work to build a community around soccer in the 200+ communities its chapters call home. You can find AO supporting the national teams behind the goal of every U.S. Men's and Women's National Team game.
About For Soccer Ventures
For Soccer Ventures (FSV) is a media and experiences company, leading a collaborative movement to connect brands and platforms to the diverse American soccer community through immersive storytelling, properties, activations and strategic services. Uniquely positioned within the industry, the company's mission is to advance soccer in the United States, both on and off the field. FSV's host of capabilities and properties are aimed at putting the fan and player first. Its current properties and investments include Major League Soccer's Philadelphia Union, Alianza de Futbol, Black Star Initiative, FootyCon, The Association, JUGOtv, YSC Academy, YSC Sports, APL Leagues and Tournaments, Best Soccer Show Podcast, Orange Slices Podcast, and the FSV Soccer Influencer Network.
The American Outlaws dedicate themselves to organizing passionate and enthusiastic support for our men's, women's, youth, and extended national soccer teams wherever and whenever they take the field. We commit to a welcoming, inclusive and accessible atmosphere for all at our games and events. We advocate for our members and the larger national team fanbase and hold accountable those who are responsible for the good of the game. We unite and strengthen through our network of local chapters to build community, host watch parties and other events and mobilize for charitable works.