Digital Media Technologies along with Samsung install DOOH LED Screen into the Premier League

Clubs in world's richest football league invest in big-screen outdoor LED technology
By: Digital Media Technologies LTD
Digital Media Technologies Piccadilly Circus
Digital Media Technologies Piccadilly Circus
BRIGHTON, U.K. - March 25, 2022 - PRLog -- Digital Media Technologies one of the market leaders in out of home installations across the UK have partnered with Samsung to deliver their new LED stadium screens into Premier League football clubs.

A study conducted by the league has found that younger fans between the ages of 18 to 24 years old place a high priority on digital media and the creation of new experiences on match days. Outside of the general match and player statistics they also call for their clubs to use new technology like augmented reality. Many supporters also welcomed the addition of clubs showing behind the scenes footage from restricted areas in the stadium, one fan said, "It's amazing to see the players walk down the tunnel before the game, it helps you get into their state of mind, while also bringing you closer to the action, it builds the excitement, my kids loved it, usually you only see this on match of the day."

Digital Media Technologies CEO James Game commented, "It's exciting times, for supporters young and old. We are enjoying pushing the limits of what's possible with digital media as technology evolves, the feedback has been amazing, fans across the country are really enjoying the immersive big-screen experiences. The core of our business and ethos revolves around delivering the 'wow' factor to our audiences, so it's amazing to see our visions come to life and capture the audience via new DOOH LED technology. We are really happy to be part of these developments, especially in a sport that's so close to, not just mine, but so many people's hearts across the country."

Premier League clubs have also welcomed the new LED screen technology as it's been a vital platform to scale revenue through new sponsorship arrangements with big brands and advertisers. Pitchside LED advertising in recent years has also been a game-changer, creating the opportunity for clever digital marketing campaigns far advanced from the old static two-dimensional boards of the past. Fan consensus on this also seems very positive with many appreciating that more revenue brought into the club translates to more money available for buying players, developing youth, and investing in facilities in their stadiums.

One of Digital Media Technologies flagship install sites is the famous advertising screens in London's Piccadilly Circus. Piccadilly moved from static to digital in the late 90s with a full move to new LED screen technology in 2011. The now world-famous advertising location has been helping brands market since 1908. The only exception in this 114-year tenure was during World War Two, where Winston Churchill ordered the lights to be turned off during the blitz in a bid to scupper the German bombing campaign.

The new-look Piccadilly advertising boards installed in 2017 attract over 100 million consumers each year and a social reach many times higher. Now with a 790 square metre curved ultra-high-definition higher than 4k resolution screen, advertisers can occupy the full advertising space, previously only being able to access the individual patched advertising screens. Since the new LED screen upgrades companies like Balenciaga, IWC and Vodafone have been able to utilise cutting edge deep screen graphic content which has amazed its audience, with many people stopping to record video the adverts to post on their social media. The site now offers live video, real-time social media feeds weather reports and sports results.

Social media amplification is now a huge part of many advertisers out of home digital media strategies. An example of its power would be the Queens COVID address to the nation. The live speech was broadcast on the screen at Piccadilly. This was amplified with a social reach of over 120m people in just a few days, with super high engagement, shares, and comments.

The new world of digital out of home advertising via large scale LED screen technology is certainly here, long may it continue.

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