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Birmingham City FC become first EFL club to enter the Metaverse
The Championship football club have announced plans for the St. Andrew's Metaverse Project
By: Ultimo GG
In December 2021, work began on scanning and mapping a digital recreation of St. Andrew's Stadium. Once complete, Birmingham City's very own digital metaverse will offer commercial opportunities for the Club, engagement and entertainment opportunities for Blues fans as well as fundraising opportunities for the BCFC Community Trust, academy and other charitable causes.
A thorough fan consultation process will begin shortly, allowing Blues fans to have their say on how the St. Andrew's Metaverse Project can be used to benefit the club and its supporters. Both Birmingham City FC and Ultimo GG are committed to building a free-to-enter and inclusive enterprise, which will bring sustainable, long-term revenue streams to the club and Birmingham City FC Community Trust.
"We're incredibly excited to be guiding Birmingham City Football Club into the metaverse", said Ultimo GG's CEO and Co-Founder, Tobias Gooden. "Web3 will bring a number of innovative opportunities to football clubs, and we will be able to help Birmingham City become one of the first sports clubs in the world to benefit from this new technology."
Current plans for Birmingham City's metaverse project include:
- Digital Museum
- Partner showcase functionality
- Virtual Events
- Games Arcade
- Virtual Tours
- Coding Camps
- NFTs and Club Token
- Virtual club store
- Ticketing and Memberships
- Community/Educational Resources
"This project underlines Birmingham City's commitment to innovation, and we're thrilled to be one of the front-runners and early adopters of Web3." Said James Corrigan, Commercial Sales Manager of Birmingham City.
"Ultimo GG has been an excellent partner for the club since we announced our partnership last September, with over £10,000 of gaming tournament prizes won by Blues fans, the regular matchday activity at the Ultimo GG esports bar at St. Andrew's and their charitable donations to our Community Trust and local hospital", Corrigan continued.
"This project is an opportunity to take our partnership with Blues to the next level, providing a safe, meaningful and valuable opportunity for the club's fans to join us in the metaverse!", concluded Gooden.
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