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MSM's conducts webinar for HEIs in Australia, New Zealand
International Education platform M Square Media (MSM) conducted MSM Think-In ANZ session on Feb. 22 on the theme "In-Country Office Model for Institutions: A Performance-Based and Sustainable Student Recruitment Growth Solution
By: M Square Media
"It's a pretty simple model, actually," shared van Ham on the defining the In-Country Office model of MSM. "What we do is we have an option for institutions to have support and dedicated resources in source markets around the world, 365 days a year. We provide your recruitment representatives. We provide your admissions staff. We provide audit and compliance services, and marketing, promotions and brand-building,"
"We go to high school visits on your behalf and to edu fairs all over the country. We are your representatives on the ground. It's an innovative model because we do all this based on a performance-
Priest shared in-depth about his institution's experience working with MSM and particularly, the benefits of tapping the In-Country Office model.
"For us, we looked at the whole continent across South Asia and thought, 'How do we scale up our operation quickly?' We operated with one manager—it sounds ridiculous now when you actually look back—one manager who, we said, could look after India, Nepal, Sri Lanka, Bhutan and Bangladesh."
"If you think of the scale of population and the need to scale up quickly, we had to look at a whole range of options—MSM provided a very quick, a very realistic and a very low-risk approach to actually developing our work across that part of Asia," he said.
Qureshi pointed out the benefits for an institution working with an In-Country Office model, particularly of MSM's.