MSM's conducts webinar for HEIs in Australia, New Zealand

International Education platform M Square Media (MSM) conducted MSM Think-In ANZ session on Feb. 22 on the theme "In-Country Office Model for Institutions: A Performance-Based and Sustainable Student Recruitment Growth Solution
KELOWNA, British Columbia - Feb. 28, 2022 - PRLog -- The webinar was moderated by Victoria Heron, Executive Director, Australia and New Zealand - MSM, and also featured a distinguished panel of speakers from MSM—Suneetha Qureshi, President, MSM Global; Erez Van Ham, Chief Growth Officer, MSM Canada and MSM Higher Ed—and MSM's partner university, Ray Priest, International Director for the Asia Pacific, University of the West of England.

"It's a pretty simple model, actually," shared van Ham on the defining the In-Country Office model of MSM. "What we do is we have an option for institutions to have support and dedicated resources in source markets around the world, 365 days a year. We provide your recruitment representatives. We provide your admissions staff. We provide audit and compliance services, and marketing, promotions and brand-building," said the MSM CGO.

"We go to high school visits on your behalf and to edu fairs all over the country. We are your representatives on the ground. It's an innovative model because we do all this based on a performance-based model. There's no upfront fee. There's no recurring fee. It really de-risks the whole venture because a lot of institutions want to have in-country representation. They know it's important," he added.

Priest shared in-depth about his institution's experience working with MSM and particularly, the benefits of tapping the In-Country Office model.

"For us, we looked at the whole continent across South Asia and thought, 'How do we scale up our operation quickly?' We operated with one manager—it sounds ridiculous now when you actually look back—one manager who, we said, could look after India, Nepal, Sri Lanka, Bhutan and Bangladesh." added Priest.

"If you think of the scale of population and the need to scale up quickly, we had to look at a whole range of options—MSM provided a very quick, a very realistic and a very low-risk approach to actually developing our work across that part of Asia," he said.

Qureshi pointed out the benefits for an institution working with an In-Country Office model, particularly of MSM's.
Tags:International Education
Location:Kelowna - British Columbia - Canada
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