Krave Jerky Scores Big as Proud Sponsor of USC Athletics

Premium Jerky Brand Enters Multi-Year Partnership with Marketing, Fuel On Stations & Fan Fest Activations Across Major USC Athletic Events
By: KRAVE Jerky
SONOMA, Calif. - Feb. 24, 2022 - PRLog -- KRAVE (, the original disruptor and leading better-for-you brand in the jerky category, is proud to announce its official partnership with the University of Southern California Athletics. The multi-media sponsorship will encompass video and on-field signage, special Fan Fest activations, videoboard features and digital promotion, as well as the presence of KRAVE products in USC Sports Nutrition's Fuel On Stations.

"College athletes want to make smart nutritious choices but sometimes it can be hard with limited kitchen access, busy schedules and late study sessions. Having KRAVE jerky as an on-campus option will provide energy and fuel to Trojans who want the convenience of a healthy on-the-go snack," said Katie Valdes, USC Sports Dietitian. "As a good source of protein and a low calorie snack, KRAVE is the perfect alternative for students and student-athletes who might otherwise opt for high-sugar and processed foods."

"We're honored to have the opportunity to help the Trojans Fight On with a better-for-you snack option," said Steele Meisinger, VP of Marketing for KRAVE. "As a brand that has always aimed to 'KRAVE Better' we can't wait to cheer on USC and fuel one of the best sports programs in the country."

KRAVE products are available nationwide at natural and conventional grocers, including the Kroger family of grocery stores, CVS and Sprouts Farmers Market, as well as online at ( and on Amazon. For more information on KRAVE, visit


Founded in 2009, KRAVE is a leading producer of better-for-you meat and plant-based protein snacks. KRAVE represents a protein renaissance - from the brand's original Beef and Pork Jerky to the new Plant-Based Jerky and Pork Rinds, each KRAVE snack is made using high-quality ingredients and a proprietary process that yields the superior texture KRAVE is known for. For more information on KRAVE, visit

About USC Athletics
World-renowned for its unparalleled combination of academic and athletic prowess, USC has a storied history of collegiate and Olympic success.

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Source:KRAVE Jerky
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