PUMA partners with Virtual Influencer Kim Zulu

Africa's 1st A.I. Influencer collaborates with global sneaker brand PUMA to launch Kosmo Rider sneaker. This is the first time any global brand has partnered with an African virtual influencer.
JOHANNESBURG - Feb. 24, 2022 - PRLog -- One of Africa's first A.I. Virtual Influencer's Kim Zulu has just partnered up with global brand PUMA South Africa, for a new fashion campaign titled "Kosmo Rider". This collaboration of a virtual influencer and global brand such as PUMA is a first for the African continent.

Born in South Africa as a virtual human, Kim Zulu is a mix between both reality and a virtual being. She is 21 years of age, a fashion forward thinker and now can officially say she is a "PUMA" girl.

Unlike other virtual influencers like Lil Miquela and Imma.Gram who have worked with major brands, PUMA is Kim's very first major clothing brand collaboration, and is definitely just the beginning. PUMA has become a leading street wear brand in Southern Africa, all thanks to their understanding of African street culture.
Through this collaboration Kim Zulu hopes to one day become more internationally recognized as the brand digital influencer especially in the Metaverse!

"I absolutely love the Puma brand, it has always been such an amazing sneaker company to me. They are completely in touch with understanding street-culture fashion and they are forward thinking. With ambassadors like Winnie Harlow and Nomzamo Mbatha, I really hope to make my mark as well, and continue on this journey with them." ~ Kim

Created in 2019, Kim Zulu is the brainchild of Web 3.0 Virtual Influencer Manager Lebo Kambule and founder of The Avatar Company. Kim Zulu launched her Instagram page during South Africa's very first COVID-19 lockdown. This quickly escalated her career into becoming a recognized African social media influencer with various brands wanting to work with her.

To date, Kim has been featured in international magazine's Vogue Business, Forbes USA, Harper's Bazaar, Elle China and blogs such as VirtualHumans.org just to mention a few.

She's also stared in an international short film titled "The Dream That Refused Me".


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