AudienceRun partners with ID5 to increase publishers' monetization in cookieless environments
The collaboration allows AudienceRun to increase the value of its publishers' inventory
ID5's identity solution is pioneering the identification of authenticated and unauthenticated users in different digital advertising environments, to increase monetization and enable all digital campaign strategies at scale within a privacy-first infrastructure. By leveraging the ID5 ID, AudienceRun is able to identify a larger share of its publisher partners' bid requests, increasing the value of their inventory, resulting in higher bid density and more revenue for those partners.
The adoption of the ID5 ID is also another significant step that the company is taking to support publishers' monetization in the cookieless future. It serves AudienceRun's goal of building competitive publisher solutions that already provide answers to tomorrow's challenges.
"Integrating ID5's leading identity solution to our technology stack is yet another important step in the evolution of our products and for increasing our value to publisher partners," said Kevin Hurst, CEO of AudienceRun, in a statement. "Behind AudienceRun successful publisher solutions are the layers of machine learning we have developed within our proprietary ad-server. Adding ID5 identity technology to the mix enables us not only to increase the value of our publishers' inventory, but also maximize performance optimization for our demand partners, which will result in even more demand density and in the end revenue for those publishers. All that in a privacy and compliance first approach."
Jessica Werner, Senior Director, Publisher Development, ID5, adds, "At ID5, we strive to enable all industry players to implement the essential digital advertising capabilities they rely on once third-party cookies are no more. Joining forces with AudienceRun is another step in this direction. Our privacy-by-design technology allows AudienceRun to increase the value of its publisher partners' inventory in all environments. These partnerships are essential in building a future-proof infrastructure for the industry to flourish in the new era of digital advertising."
AudienceRun, the newest Ad Tech venture of Tigersun Media Group, is a technology and monetization solution for publishers. It leverages advanced machine learning that is built-in its proprietary ad-server to optimize yield, performance and monetization holistically, and deliver the highest revenue and performance on any page, at any time, for every user. Visit audiencerun.com to learn more.
ID5 was created to improve online advertising for consumers, media owners and advertisers, with the ultimate goal to help publishers grow sustainable revenue.
ID5 provides the advertising ecosystem with a transparent, scalable and privacy-compliant identity infrastructure. Its solutions improve user recognition and match rates and provide a stable, consented and encrypted user ID to replace third-party cookies and MAIDs. This enables publishers to better monetise their audiences, advertisers to run effective and measurable campaigns, and platforms to maximize the value of data and inventory for their customers.
Created in 2017 by seasoned ad tech professionals, ID5 services clients globally. For more information about ID5 and its solutions, please visit: www.id5.io.
Axel Bobee, Executive Director US Ops. & Intl. Dev