Global Digital Advertising Market: Size, Trends & Forecast Impact Analysis of COVID-19 (2022-2026)
The key players of the global digital advertising market are Amazon com. Inc., Alphabet Inc. (Google), Facebook Inc., and Alibaba Group Holding Ltd. are also profiled with their financial information and respective business strategies.
By: Daedal Research
Amazon com. Inc.
Alphabet Inc. (Google)
Alibaba Group Holding Ltd.
Rest of World
The Digital advertising market can be segmented on the basis of platform (mobile advertising, and desktop advertising)
While most of the industries worldwide suffered a negative impact of COVID-19, the digital advertising Market witnessed a mixed impact on it. Initially, the market witnessed a drop in ad spending by the ad agencies, since most of the businesses shut down worrying about the spread of COVID-19 virus, during the first half of 2020. However, later in the year 2020, the market saw an increase in adaptation of digital form of advertising as many end-user industries adopted digitalization as a consequence of COVID-19. Many top players introduced changes in their operational policies which provided a scope to grow amidst the pandemic.
The Global digital advertising Market has increased during the years 2018-2021 and projections are made that the market would rise in the next four years i.e. 2022-2026. The Global digital advertising market is expected to increase due to the growing penetration of internet, rising popularity of smartphones, increase in social media usage, rising penetration of e-commerce, increased investment in technology and digital platforms, and increasing adoption of real-time bidding (RTB) of online display advertisement slots.
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