Training Industry Names RAIN Group to 2022 Top Sales Training Companies List

Global sales training company honored on list for 4th consecutive year
BOSTON - Feb. 15, 2022 - PRLog -- RAIN Group, a global sales training company delivering award-winning results through in-person and virtual sales training, coaching, and reinforcement, announced today it was named to Training Industry's 2022 Top 20 Sales Training & Enablement Companies List.

Making the list for the fourth consecutive year, RAIN Group was acknowledged for its breadth and quality of program and service offerings, client and customer representation, business performance and growth, and industry visibility, innovation, and impact in the sales training market.

"It's an honor to be recognized by the leading resource for corporate learning and development professionals. There are hundreds of sales training providers so to be included on this list demonstrates we're providing a truly unique and innovative learning experience that's allowing clients to achieve results they didn't even know was possible," shared Erica Schultz, CMO at RAIN Group.

In the last year, RAIN Group introduced new programs, including Coaching for Action and Accountability, Selling with Video, Prospecting with Video, Mini-Stories that Sell, Presenting to Win: Delivering Exceptionally Compelling Proposal Presentations, and How We'll Win: Deal Presentations and Live Coaching.

The Inc. 5,000 company also launched a new learning architecture. The firm takes a modular approach to curriculum design and delivery, with each module including five components:
  • Pre-work: Delivered via microlearning, short videos, and interactive exercises introducing key concepts and models, minimizing 'knowledge transfer' during classroom time.
  • Classroom session: Delivered virtually or in-person, focus on practice, application, and feedback.
  • Application assignments: Occurs after each module and guides participants to apply new skills to real-life sales situations.
  • Application coaching: Happens between modules where learners work with a coach to refine skills, and they're held accountable for implementing new skills on-the-job.
  • Reinforcement: After the curriculum is delivered, learners receive reinforcement via scenario-based emails to test their retention. They also participate in a 90-day sales achievement challenge with coaching.
The Head of Sales Enablement for a leading computer software company shared, "I've been in the sales training arena for many years and have worked with many providers. There were a few things that made RAIN Group stand out as one of, if not THE best provider I have come across."

"I've been in sales for over 20 years and have been through many iterations of sales training before. This training was totally different and brought many new insights. They have empowered us with tools to provide top-level service to our clinics," Account Manager at Covetrus.

View the list here:

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