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E-Grocers are the news KIRANE KI DUKAN!
The online grocery market in India is expected to touch $24 Billion by 2025.
There has been a sudden increase to the online market, where the pandemic has created a motivation for habit change in people. Consumers are either ordering in or cooking for themselves, which has lead to more purchases. Several start-ups were seen sprouting during 2020, as people tried to provide basic amenities to people with precaution and for their convenience. Country Delight, is a fresh cow milk delivery app also selling farm fresh fruits and vegetables due to high demand of online shops. Swiggy an Indian food delivery app also started its own Swiggy Instamart, to get instant delivery of daily essentials delivered at your doorstep in 15-30 minutes only.
BENIFITS OF E-GROCERY SHOPPING
Here are benefits of online shopping that might make you consider trading your squeaky shopping trolley for a digital one:
IT KEEPS ON GROWING
The online grocery market in India is expected to touch $24 billion by 2025, accounting for just 3% of the total grocery market, recorded in a report by RedSeer Consulting. Groceries, on the other hand, is about 66.5% of the retail spending in India, with 95% of the grocery market still being left to the unorganised market (local kinare ki dukan).
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