Iconix Brand Group Names For Soccer Ventures as Agency of Record for Umbro North America

NEW YORK - Jan. 11, 2022 - PRLog -- Iconix Brand Group, Inc., which owns, licenses, and markets a portfolio of consumer brands including Umbro, has just entered in a strategic partnership with For Soccer Ventures (FSV) - the largest independent soccer media and experiences company in the United States, to continue to grow the iconic soccer brand in North America.  The Umbro brand's involvement in soccer (nearly 100 years) has made it one of the most authentic brands in the sport around the world. With the rise of soccer in North America, FSV will work with Umbro and its partners to continue to grow the brand and grow the sport through grassroots initiatives, strategic services, influencer marketing, content collaborations and worldwide fandom.

For Soccer Ventures President and former U.S. Men's National Team player Heath Pearce commented, "Umbro is one of the most historic soccer brands in the world, and we are excited to help expand their footprint in North America." Pearce continued, "Umbro sits at the intersection of fashion, nostalgia and an evolving lifestyle landscape, and we look forward to connecting this iconic brand with diverse soccer communities."

"For Soccer Ventures has a great understanding of the soccer business landscape from the grassroots to the professional level like no other business, and they are the perfect fit to expose Umbro to an eager and vibrant audience. We are looking forward to growing together."  added Carolyn Siskovic - Vice President of Brand Management and Business Development

About Iconix Brand Group

Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including: CANDIE'S®, BONGO®, JOE BOXER®, RAMPAGE®, MUDD®, MOSSIMO®, LONDON FOG®, OCEAN PACIFIC®, DANSKIN®, ROCAWEAR®, CANNON®, ROYAL VELVET®, FIELDCREST®, CHARISMA®, STARTER®, WAVERLY®, ZOO YORK®, UMBRO®, LEE COOPER®, ECKO UNLTD. ®, MARC ECKO® and ARTFUL DODGER®. In addition, Iconix owns interests in the MATERIAL GIRL®, ED HARDY®, MODERN AMUSEMENT®, BUFFALO®, HYDRAULIC®, and PONY® brands. For more information, please visit http://iconixbrand.com.

About Umbro

Wherever there is Football, there is Umbro - since 1924. Our founder Harold Humphreys believed that if you look smart, you play smart. He believed that products crafted with style and true insight gave Umbro athletes a competitive advantage. It's a principle we still celebrate today.

About For Soccer Ventures

For Soccer Ventures (FSV) is a media and experiences company, leading a collaborative movement to connect brands and platforms to the diverse American soccer community through immersive storytelling, properties, activations and strategic services. Uniquely positioned within the industry, the company's mission is to advance soccer in the United States, both on and off the field.