Parlay 8 Live Like A Pirate: History, Reenactment & Pirate Garb
By: Parlay 8
Parlay 8 is a niche business that provides a special focus on pirate fashion, from historical to fantasy. The business came into existence completely by accident by a couple who wanted to spend time together doing something fun. Devra and Jay wanted matching pirate costumes for Halloween. They searched for historically accurate costumes, but they could only find "sexy" versions of the costume. Devra, who now sews all the costumes, decided that if she couldn't find the costumes, she would make them herself. It took her 2-weeks to create the costumes that everyone fell in love with.
Parlay 8 grew, especially in the reenactment community. Groups such as The Loose Cannon Company, a group of pirates that enjoy reenacting the Golden Age of Piracy, saw the value in Parlay 8's pirate kits. People started purchasing the garbs so they could join the reenactment groups and take part in recreating history. During the reenactments, participants educate the public by only using items that were found in the late 17th and early 18th centuries. The garbs that the pirates wear reflect that and Parlay 8's kits allow the pirates to stay true to the time frame.
Parlay 8's strong connection to the reenactment groups allowed their brand to grow, but when covid caused the nation to enter lockdown, the reenactments had to stop. Smoke and Bacon offered them an opportunity to show off their amazing collection and to educate the public about the Golden Age of Piracy. The app's founder, Wade, offered them a weekly spot to live stream their show.
Parlay 8's live stream show, Pillage Overload, took off in the app. Initially, the audience was intrigued by what drove Devra and Jay to their love of piracy. However, what kept them coming back was the entertaining way Parlay 8 explained the history of the golden era. The fun show about pirates garnished a lot of views on the app. This allowed the couple to share information about the history of pirates and gave them the opportunity to build brand awareness around Parlay 8.
Parlay 8's accurate depiction of pirate garb has set them apart from others in the industry. While their genre may seem niche, their live stream show on Smoke and Bacon is helping them break into the mainstream.
Devra “Lashing” Brusso & Jay “Ballast” Brusso