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Alun Davies, Chief Marketing Officer, Bidnamic, One-on-one with Media 7
In this Q&A, Alun Davies, CMO, Bidnamic had an insightful interview conversation shares with us that E-commerce marketers today need to be equipped with digital skills, agile processes, and the latest technologies to make the best out of the present.
By: Media 7
Speaking about how ambitious to work with B2B entrepreneurs and technologies, he explained that working with news technology visionaries solves a big problem in ways that are beyond the imagination of most people.
He shared his experience that how Bidnamic helps its clients unlock the full potential of Google Shopping, Google Shopping is run through Google Ads, the auction-based advertising platform that has been the driver of Google's commercial success since they launched it in 2000.
Speaking about Bidnamic helps retailers on Google Shopping regain complete transparency and control on every SKU Many retailers come to us because they want to access valuable search data that is hidden in Google's free 'Smart Shopping' automated platform.
Speaking about that digital transformation within the marketing industry is that Post-lockdown, there are two main challenges for e-commerce marketers: how to compete profitably in the face of increasingly sophisticated competition;
These interviews are a cornerstone of the company's values to take popular insights from C-suite to common marketers who can take a leaf from these stories, experiences, and anecdotes. Take a look at the detailed interview with the CMO of Bidnamic here (https://channel.report/
Established in 2018, Bidnamic offers software as a service marketing platform that helps brands and retailers outrank competitors on Google Shopping. Bidnamic uses machine learning to profile every single product to predict its optimal bid value, applying real-time performance analysis and high-frequency bid management. It increases ad spend efficiency, market share, revenue, and advertising ROI and ROAS, and enables the full revenue potential of every product.
About Media 7
Media 7 (https://media7.com/