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Study on the Use of Social Media in Recruitment Strategy
Social media is now a critical part of every recruitment strategy. 90% of recruiters have used LinkedIn to hire new employees for their organization. Empower your recruitment process by promoting your brand on top social media platforms.
Many businesses have expanded their search to these social media platforms to advertise jobs, engage and recruit candidates. According to a study in 2021, more than 92% of recruiters use social media platforms to find candidates.
Which is the most popular platform for social media recruitment?
Most recruiters will probably think of LinkedIn as the top platform for talent acquisition on social media. It's not because LinkedIn is the only social media platform, but it certainly out-competes all the other options.
91% of recruiters are currently using social media in their hiring process. Most candidates use Glassdoor to search for information about an organization.
How to form an effective social media recruitment strategy?
The social media recruitment strategy will differ for every business, but the core concept will remain the same.
Social media lets the recruiters display the company culture and reach millennials and generation Z who makes up for the majority of workforce. The total active users continuously increase on these social media platforms, demonstrating its vast potential.
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