Study on the Use of Social Media in Recruitment Strategy

MOUNTAIN VIEW, Calif. - Dec. 23, 2021 - PRLog -- Social media platforms have become an essential part of our daily life. On average, a user spends around two and a half hours on social media platforms like Instagram, Facebook, and Twitter. With millions of daily active users, it becomes a vital option for recruiters.

Many businesses have expanded their search to these social media platforms to advertise jobs, engage and recruit candidates. According to a study in 2021, more than 92% of recruiters use social media platforms to find candidates.

Which is the most popular platform for social media recruitment?

Most recruiters will probably think of LinkedIn as the top platform for talent acquisition on social media. It's not because LinkedIn is the only social media platform, but it certainly out-competes all the other options.

• LinkedIn (740 million users and 55 million registered businesses)
• Instagram (500 million daily active users)
• Twitter (211 million daily active users)
• Facebook (1.93 billion daily active users)

91% of recruiters are currently using social media in their hiring process. Most candidates use Glassdoor to search for information about an organization.

How to form an effective social media recruitment strategy?

The social media recruitment strategy will differ for every business, but the core concept will remain the same.

• Optimize your social media profile –

Start your social media recruitment strategy by creating a social media profile page on Facebook, LinkedIn, Twitter, and Instagram. Instead of targeting hundreds of platforms, you must focus on the major platforms. Share regular posts on social media to show your company culture and values.

• Find the right platforms based on position –

You will find thousands of social media platforms that could be used to target specific candidates. Instead of promoting the job posts on so many websites, which only gives limited reach, focus on major platforms like Google+, Facebook, Twitter, and LinkedIn.

• Enhance the process with advanced search features –

Create a job posting that is easy to find so interested applicants can easily apply for the job position. By adding keywords related to the job position, location, and industry, will ensure that the job post reaches candidates actively looking for a job.

Social media lets the recruiters display the company culture and reach millennials and generation Z who makes up for the majority of workforce. The total active users continuously increase on these social media platforms, demonstrating its vast potential.

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