Sports Interaction Becomes National Lacrosse League's Official Sports Betting Partner In Canada

Partnership To Launch This Weekend with NLL Games on TSN; Core branding will include Broadcast Elements, Digital Assets and In-Arena Signage
 
 
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NLL Bandits
PHILADELPHIA - Dec. 17, 2021 - PRLog -- The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, announced a partnership with Sports Interaction as the official sports betting partner in Canada. The deal will launch today on NLL broadcasts on TSN throughout Canada.

"We have been developing the NLL Sports Betting platform as a new line of business throughout the last 20 months and betting partners are a key part of the platform. We are excited and honored to bring back a renewed relationship with Sports Interaction that will take our collective marketing efforts to a new level and grow our respective businesses through an engagement platform for our fans as our Official Canadian Sports Betting Partner," said NLL Commissioner Nick Sakiewicz. "We know this partnership will continue to grow our engagement with casual and diehard fans of the NLL, as well as attract new fans who enjoy and have become fans of the high voltage action and fast pace of the NLL game."

"Lacrosse is part of our heritage and a sport very close to our hearts. For centuries, Mohawks have bet on lacrosse games and we are proud to partner with The NLL and its fans because they share our passion and epitomize everything that is great about the game." said Dean Montour, CEO of Mohawk Online, operators of www.sportsinteraction.com

Sports Interaction will be prominently involved in TSN's NLL broadcasts by entitling the League's Game of the Week. These select games will be aired across TSN's linear channels throughout the regular season. Sports Interaction will also receive exposure in arena for NLL games in Canada, and the partnership will be supported on all NLL social channels. Integrations will begin with this weekend's games.

For the most up to date information and breaking news, sign up for the NLL newsletter at NLL.com.

About Sports Interaction

Sports Interaction is an egaming site offering sports betting, casino games and poker to players in Canada. We do not accept players under the age of 19 and operate a responsible betting policy.

For more information about Mohawk Online, please visit: www.mohawkonline.ca.

For more information about Sports Interaction, please visit: www.sportsinteraction.com

About the National Lacrosse League

The National Lacrosse League (NLL) is North America's premier professional lacrosse league. Founded in 1986, the NLL ranks third in average attendance for pro indoor sports worldwide, behind only the NHL and NBA.

For more information, visit NLL.com and find @NLL on Facebook, Instagram and Twitter. For more information visit http://www.NLL.com.

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Jerry Milani
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973-566-0870
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Tags:Sports Gambling
Industry:Sports
Location:Philadelphia - Pennsylvania - United States
Subject:Partnerships
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