Knobull Applies LinkedIn Gen Z Research To Drive Revenue Growth

By: Knobull
BOSTON - Dec. 14, 2021 - PRLog -- Lynn Bentley, President of Knobull announced, "The Knobull target market, Gen Z, is the fastest-growing global audience demographic and is the venture's primary audience. Soon, Gen Z will become the largest generation of consumers, currently accounting for $143 billion in direct spending.

The goal of a recent LinkedIn study is to use market data to guide marketing efforts and better equip our team to reach and engage an audience that's vital for long-term growth. Gen Zers generally want a platform that is trustworthy. This supports the Knobull commitment to never capture or sell user data."

They also see benefits in the business-related content being posted on Knobull: 80% of Gen Zers say they're interested in following companies and organizations; 75% say that companies and organizations need to post valuable content. Gen Zers prefer these types of sites, like the Knobull Academic Search Engine with direct links to learning sources and message board, over other channels.

Gen Z use sites to fuel their careers. Compared to their peers, Gen Z is more focused on their career and their industry. Gen Z wants to be successful (73%); they want to be financially secure (72%); they want to learn new skills (74%). All these areas fit the Knobull learning, career and financial guidance support focus.

Gen Z targets are also wealthier than those on other platforms. This supports use of the Amazon portal to access financial deals on the Knobull platform.

Study participants like to know what's going on in the world around them, and they're interested in other countries and cultures. This has been a driver for the Student News page that features articles picked by students that provides Knobull advertisers direct access to this market niche.

Bentley concluded, "Articles about volunteering are also more popular among Gen Zers than others. The types of content that resonate with Gen Zers also varies by which continent they call home. In North America, Gen Zers are interested in employee well- being, future job outlook, and social causes. All these topics fit the Knobull support profile."
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