Coca-Cola Turned Christmas Red: Marketing
By: Wyoming Investor
Brands are ubiquitous (https://wyominginvestor.com/
The Key To Branding: Consistency
Brands have been defined as names, terms, designs, symbols or any other features that identify one seller's good or service as distinct from those of others. Brands primarily consist of the sum of all mental associations that people have around a brand. The former president, Robert Woodruff of coca-cola has a famous quote: "99.6% of Coca-Cola is a congregation of carbonated, syrup and water. If you do not advertise, then who else will go to drink it?" As illustrated, brand promotion is an important way of shaping the corporate image of a company.
Founded 129 years ago in 1886 by Dr. John Styth Pemberton, the Coca-Cola Company grew in to a multinational corporation and producer, retailer, and distributor of non-alcoholic beverages. Fundamental to their branding; the goliath has capitalized market dominance and is recognized by 94% of people all over the world. According to Business Insider: The red and white Coca-Cola logo is recognized by 94% of the world's population present in almost every beverage category, and approximately 200 master brands which is a phenomenal statistic!
The Coca-Cola company have consistent brand identity. Does your company have consistency?
Coca-Cola Christmas Trucks: A Story Built On Branding
Have you noticed that Coca-Cola have put the brand before the product. Crazy right?
In 1931, the company commissioned an illustrator named Haddon Sundblom to create an oil painting of Santa drinking a coke during Christmas which was another arsenal of branding from Coca-Cola which would become surge their consumer appeal and for them to tell a story (https://wyominginvestor.com/
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