This Christmas You Can Reduce The Carbon Footprint Of Santa's Operations

By: SUSTETICS - Heger Vucheva GbR
BERLIN - Nov. 30, 2021 - PRLog -- While the Christmas season brings plenty of joy to most of us, it has also become synonymous with heavy spending and hectic consumption. This leads up to soaring amounts of waste produced and discarded during this period every year, as well as environmental harm remaining long after the holidays have come and gone.

Globally we throw away up to 30% more trash during the festive season than any other time of year, with much of the excess waste and pollution attributed to gift and decoration shopping, packaging and food waste1. The majority of unwanted presents ends up in landfills, with clothing and shoes among the most popular gifts.

In order to reduce holiday waste and its carbon footprint, Sustetics - a fashion start-up based in Berlin, will transform into a personal gift-assistant for the following month leading up to the holidays. The company has taken on a mission to fight the stigma of second-hand presents and will offer anyone free help in finding pre-owned and deadstock Christmas gifts. Studies have shown that avoiding the purchase of a newly produced fashion item can displace up to 8kg of CO2 emissions and reduce the associated environmental footprint by 82%2.

For the ones wishing to celebrate more sustainably this year, Sustetics will take care of the tedious holiday shopping research and prepare custom gift suggestions with pre-owned and past-season fashion items that can be ordered online. They focus on timeless pieces from designer brands, in excellent condition, made to last and available for a fraction of the original price. The free service can be easily accessed through the submission form on their website or directly on their WhatsApp channel, where a personal assistant will be in touch to learn more about your gift recipients and prepare for you an environmentally-smart Christmas shopping list.

"As climate change intensifies and we as a society are becoming increasingly aware of the environmental impact of our choices, taking real steps to adjust the way we consume and waste is crucial. We at Sustetics have decided to offer our little contribution to this transition by making it easy and affordable for anyone to buy more conscious gifts this holiday season. Each of us making little changes can ignite a big difference, while still enjoying Christmas and keeping it the most wonderful time of the year." - shared the company founders Hristiyana Vucheva and Matthias Heger.

1 Stanford University, Sydney Environment Institute
2  2021 Resale Report, ThreadUp

Matthias Heger
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