Academic Search Engine Knobull Helps Job Searchers Tap The Hidden Job Market

By: Knobull
BOSTON - Nov. 28, 2021 - PRLog -- Lynn Bentley, President of Knobull reported, "Historically, the hidden job market was about unadvertised jobs. Fast forward to 2022, and you'll find that the process is still about getting to hiring managers, contacts and recruiters early in the process, ideally, before the job is posted or engaging with that employer as soon as a listing goes up. People typically are good at looking for jobs on the search boards but not through relationships."

The massive amount of ice under the water is the entire word of mouth process companies and hiring managers go through to fill an opening. Focus energy on building relationships to help gain access to inside information about job opportunities that may not have been posted publicly yet. You can start with people you already know — even if you have lost contact with them over the years.

Job hunters use LinkedIn but overlook Instagram. Yet, the reality is that people are glued to their page daily. Instagram added over 100 million users during recent years. Create a list of companies you want to work at, targeting 20-25. Go to your LinkedIn page, and at the top, search for a "company name". Select the company tab. Then explore contact connections.

Make yourself known on LinkedIn. Share at least 2-3 times a week. Be proactive in your career search by building online content for LinkedIn, blogs, and posts to keep you visible.  Your weekly job search time should be about 10-15 hrs/wk. Spend 2 hours searching for job listings. Use the other 13 hours for networking, building, and posting helpful content reaching out to connections.

Many people hate to network. Are you embarrassed? When people are looking, they feel like they are less, which is just not true. Many people have had trouble finding jobs. They have more empathy for your situation than ever before.

Bentley concluded, "People like to help others in difficult times so ask. Be specific. Ask about the company's culture, the impact of Covid on your company. How are things going for you? This approach comes across as empathetic. The holidays are a great time to reconnect with family, friends, acquaintances, and network! Text, FaceTime, email, or call and wish them a happy holiday. A short, personalized message works."
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