New carbon accountability platform is revealed at COP26

GLASGOW, Scotland - Nov. 23, 2021 - PRLog -- On a young tree in Glasgow during COP26, a transformative technology was unveiled which could have a lasting impact on the future of all the trees on the planet.

On the imposing concourse of the City of Glasgow College, a Tree Tagging ceremony was held to demonstrate a new platform which has the potential to build a trusted and verifiable way of measuring and monitoring net zero targets and subsequent progress.

Called the New Energy Matrix (, the global ecosystem software allows citizens, institutions such as schools, companies great and small, and government regulators to transparently and fairly post and monitor their carbon footprints and targets.

The tree was digitally tagged with an RFID chip which provides a unique identifier, and other information about it, including its geolocation, species and current physical dimensions, are loaded immediately into the New Energy Matrix APP to automatically and irrefutably prove its existence and its status.

The technology reinforces the crucial importance of forests to carbon sequestration and meaningful global climate change accountability.

To demonstrate how the technology can be used to identify and monitor mature trees we wish to protect for future generations, the Curtis team also created a new project at Beechwood Park, Stirling. The information for those nine trees can be found by downloading the New Energy Matrix from the Google Playstore or the Apple APPStore.

Jon Curtis, CEO of Isle of Man-based data management group Curtis & Associates, which has developed the platform, said: "There are many ways to measure both individual and corporate carbon footprints, but there exists today no common store for that information.

"This makes it difficult to analyse how well organisations are doing in reaching their declared targets and whether or not they are indulging any form of deliberate 'greenwashing', or offsetting their emissions without evidence or proof.

"Bringing all the data into a common repository, which cannot be altered once it is verified, means that it can be scrutinised and analysed to ensure fair play across the monitoring of stated targets, not just in forestry, but in all business sectors."

Curtis & Associates Group has already implemented the New Energy Matrix tagging of trees at GoldTeak, one of its ethical agro-forestry projects in Indonesia, where it has planted more than 30,000 trees which, to date, have sequestered 16,000 tons of carbon dioxide equivalent.

Mr Curtis said: "Following some very valuable personal interactions with political figures and business leaders at COP26, we have had many enquiries from companies which want to invest in similar Environmental, Social and Governance (ESG) projects and, indeed, want to visit our plantation to see how it is done."

See a short video of the tree tagging:

Jon Curtis, CEO, Curtis & Associates Group
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