SOFT ROCK by NARBUTAS Receives German Design Award 2022
German Design Award competition is hosted by the German Design Council, one of the world's leading centres of expertise for design. This year's jury consisted of more than 35 design, brand and communication professionals, who assessed the overall concept of nominates, including sustainability, aesthetics, durability and functionality, amongst other things.
"We are very happy about this news and are grateful to the jury of the German Design Council for the award. We would also like to congratulate the NARBUTAS team and thank them for believing in our concept," said designers Christina Strand and Niels Hvass, authors of SOFT ROCK. "The managing team developed and found innovative solutions for the new product during difficult pandemic times, without whose dedication the award would not have been possible."
The new generation of employees inspired the Danish design studio Strand+Hvass to create a collection that reflects the changes in the office space and the people who work there.
"From the very beginning, we tried to define the needs of the new generation. How and from what kind of places people choose to work. What we see now are the changes. Not only the desk but also soft seating in lounge areas becomes a workplace for employees. Thus, the demand for more casual, relaxed working spaces is increasing, with, at the same time, the need for constant motion," said Niels Hvass and Christina Strand.
When designing SOFT ROCK, Strand+Hvass drew inspiration from nature: they observed the sea's waves washing over rock and stones on the shore, and rendering those rocks and stones' shapes softer and smoother. The synergy between rounded shapes and straight lines creates a unique, eye-catching yet simple design. The distinctive and laconic silhouette is what makes SOFT ROCK stand out from other soft seating furniture.
About German Design Award
The German Design Award is the international premium prize of the German Design Council among the most recognised design awards worldwide. Its mission: to discover, present and honor unique design trends. Every year, awards are presented to distinguished submissions from the disciplines of product and communication design that are pioneering in the international design landscape. The German Design Award celebrates its tenth anniversary this year and marks the occasion by looking at the role of design and the decade's highlights. https://www.german-
Ignas Lokcikas, Corporate Publishing Manager.