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2021 National Frozen Yogurt Shop Owner Survey Reveals State of Frozen Yogurt Industry
The annual survey sponsored by the International Frozen Yogurt Association asked US froyo shop owners in the US about operational practices, shop and owner characteristics, supplier satisfaction, concerns, coronavirus impact, and shop performance.
The National Frozen Yogurt Shop Owner Survey and the National Frozen Yogurt Consumer Survey are the only national surveys to address the state of the frozen yogurt industry from viewpoint of shop owners and customers. The shop owner survey provides shop owners with benchmarks for assessing how they compare to other shops.
Froyo Shop Owner Findings
The typical respondent this year owned one frozen yogurt shop and was not part of a franchise. The respondent/owner was also usually the main manager of the business.
The survey found that most shops had returned to self-serve and recovered from the pandemic. Respondents were very concerned about rising costs. One in three respondents reported that they lost money during 2020. Most are satisfied with their soft serve machines and soft serve mix suppliers.
"With rising costs, COVID-related restrictions, labor and supply chain shortages, frozen yogurt shops are operating in a challenging environment,"
Accessing the Survey Results
The full results are available for $150. To order the report or for more information, please contact at firstname.lastname@example.org.
A limited set of results is available for IFYA members in the members only Resources section of IFYA's website.
About the International Frozen Yogurt Association
The International Frozen Yogurt Association (IFYA) serves as an unbiased source of support and information for current and prospective frozen yogurt store operators. Visit the IFYA website, http://internationalfrozenyogurt.com, for additional information.
International Frozen Yogurt Association