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Hard Seltzer Box Co. 2021 Advent Calendar Launches Now
Featuring 24 unique hard seltzers from 24 craft brewers across the USA
The 2021 Hard Seltzer Advent Calendar features craft hard seltzers sourced from 24 of the best craft breweries across the United States. Although generally categorized as FMB (Flavored Malt Beverage), over 60% of all hard seltzer drinkers and 70% of legal age Millennial drinkers—a core demographic for hard seltzer— consider it to be in its own category. With craft beer drinkers being twice as likely to purchase hard seltzer than the average drinker, breweries are rapidly expanding their offerings into hard seltzer and seeing phenomenal growth in the space, resulting in interesting and unique flavor profiles for their audiences to enjoy. Feature flavors in the 2021 Hard Seltzer Advent Calendar include everything from Cucumber Lime and Watermelon Yuzu Mojito to Orange n' Cream and Peppermint Bark.
Hand-selected by their panel of Taste Bud taste-testers, each flavor is sampled and approved by real, experienced hard seltzer drinkers through a refreshingly unscientific vetting process. If they love it, they box it. The brand will be accepting applications to become a Taste Bud again on their website this spring.
The box itself provides fun, interactive ways to connect with the brand's craft brewing community as well as with the purchasers' friends and family, offering up unique content on the backside of each pull tab and a QR code linking to Instagram where followers can join in on the daily seltzer conversation throughout the entire countdown to Christmas. The box sleeve even doubles as a decorative background for users to stage Instagram-worthy seltzer photos to share.
The 2021 Hard Seltzer Advent Calendar retails for $124.99 with free shipping and is now available to order online at https://shop.hardseltzerboxco.com/