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From Good to Great: LivBar Goes Vegan, Improves Organic Percentage
Liv Foods, Inc., maker of LivBar, organic superfood energy bars, has announced that they have taken major steps to make their products more inclusive moving forward.
"Ultimately, our goal is to make it easier for health-conscious individuals to have access to truly healthy and delicious snacks," shares Wade Brooks, CEO of LivBar. "But the move to make our products vegan and more organic is not only fueled by our desire to be more inclusive, but also to be more Earth-friendly. Usage of organically grown, plant-based products is much better for the earth."
Among the many changes that the company employed is to stop using honey to make its products vegan. As a replacement, LivBar will be using organic coconut nectar--another natural sweetener that comes from the sap of the flowers of the coconut palm. Coconut nectar has a significantly lower glycemic index compared to honey and is guaranteed to not cause bloating or hypersensitivity.
In addition to this, the brand also stopped using baking soda to increase their products' organic percentage. Further studies allowed LivBar to come to the conclusion that baking soda does not provide any taste or nutritional benefits, and thus, decided to remove them completely.
They've also swapped brown rice for organic sorghum, an ancient grain that's more nutrient-dense and sustainable. They've also decided to stop using sesame seeds and replace them with organic millet, a crunchier, more filling seed that also helps improve digestion and regulate blood sugar levels.
LivBar was founded in 2012 in Salem, Oregon by two nutrition and fitness experts, Jan and Gabe Johansen. When Jan could not find a truly healthy energy bar made from only real foods for her nutrition customers, she created the LivBar recipes. LivBars are crunchy and chewy and come in five delicious superfood flavors: Coffee Maple Cacao, Raspberry Maca, Blueberry Vanilla, Ginger Lemon Turmeric, and Lemongrass Cherry Matcha.
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