How Dark Mode Can Benefit Your Website

ANN ARBOR, Mich. - Nov. 3, 2021 - PRLog -- Looking to create a more user-friendly experience on your website?

Dark mode is a popular, growing setting that turns white backgrounds black and turns black text to white. This makes it easier for people to read website content in darker rooms – so it's something to consider enabling. With search dramatically moving towards mobile devices, you need to consider how mobile-friendly your website is. Here are a few benefits of offering a dark mode option on your website:

1. Easy on the Eyes
When looking at our clients' analytics, we regularly see a spike in activity in the early bedtime hours where people presumably are viewing websites in low light conditions. How we choose images, website design layout, font, colors - all of that is a consideration for the viewer to make the website an enjoyable experience. If dark mode is the next big settings trend, it's something you may want to consider.

2. Emotional Branding
A black background can evoke stronger emotions and bring your content to the forefront. When considering dark mode, think about how you want to convey the content on your site. It can make a big difference to viewers.

3. Less Battery Consumption
When dark mode is employed, less power is used to brighten the screen. In light mode, the screen relies heavily on white pixels, using more energy and battery power. According to a report done by XDA Developers, dark mode can lower battery usage up to 63%.

4. Doesn't Affect Your SEO
Dark mode currently doesn't affect how Google's search algorithm crawls your website. It's a setting within your website's CSS and that doesn't affect how Google and other search engines index your website.

Learn more here: https://www.michiganseogroup.com/learnmore/website/dark-mode-web-design-ann-arbor

About Michigan SEO Group: MSG specializes in web design in Ann Arbor, in Michigan, and throughout the US. With over 15 years of experience in creating fast, modern websites, they specialize in serving clients' needs and bringing them more leads. If you want to learn more, you can reach them at (734) 619-0736 (tel:+17346190736), or by email at info@michiganseogroup.com (mailto:info@seoannarbor.com) to arrange a time to meet or to answer your questions.