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National Friendly adds full Income Protection to portfolio with latest launch
The new launch means National Friendly now offers a choice for clients seeking income protection with both products attractive to those who may find cover hard to source. The accident only version has no medical underwriting, appealing to those with pre-existing medical conditions who may not be able to secure full cover.
The comprehensive cover offered by the new policy, for those needing protection in the event of illness and accidents, has a common-sense underwriting approach which will allow cover for well-controlled Type 2 diabetes, and will also offer opportunity for a slick straight through application process, something unique to the market.
Announcing the launch, Graham Singleton, CEO at National Friendly said, "Our Income Protection policy will appeal to a wide market, but in particular, it is likely to be bought by the self-employed and those in skilled and semi-skilled manual occupations. It fundamentally provides peace of mind and financial security."
For those whose earnings fluctuate, the policy includes a benefit guarantee to protect benefits based on the member's income at the start of the policy.
A number of clear, flexible options have been included, such as whether the benefit pays out over one or two years, accidental death benefit, and an extended list of hazardous pursuits as part of the cover.
National Friendly's partnership with HealthHero provides other beneficial features for members such as the ability to access private GP services. David Jennings, Commercial Director at HealthHero adds, "As we move into a post pandemic era and return to some level of normality, people are realising more than ever that prevention is better than cure. The importance of having access to expert support to help avoid or manage health issues is paramount."
The new policy is designed for those working 16 hours a week or more, who cannot work due to ill health or injury, and will pay up to 70% of earnings to qualifying policyholders.
Graham Singleton ends, "Our mutual heritage, of over 150 years' experience of meeting members' needs as the priority, has been central to the design and pricing of our new income protection product suite.
"However, for those whom existing medical conditions preclude sickness cover, our accident only product provides the opportunity of some cover as opposed to no cover, reflecting our drive to be as inclusive to as wide a range of customers as possible."