Not Your Mother's Sun-In: Suntouched Brings Hair Lighteners Back In The Game

CALGARY, Alberta - Oct. 25, 2021 - PRLog -- If you associate hair lighteners with a trend from the 80s that resulted in dried-out and orange hair, you're not the only one. We've all heard stories from our brave friend experimenting with citrus-filled sprays, resulting in disappointing (to not say upsetting) results and walks of shame straight to our disapproving stylist.

Perhaps that's the reason hair lighteners fell out of season and style for the following couple of decades. The Canadian-based brand Suntouched surprised many when it launched its first product, the Suntouched Hair Lightener, in early 2020, during the pandemic. Salons were closed, and people were desperate to get their roots touched up and highlights revamped. Suntouched offered an appealing alternative to the traditional methods of lightening: an easy-to-use spray that results in salon-worthy highlights, from home, for a fraction of the price.

How does Suntouched differ from other lighteners on the market? Their formula is completely vegan, cruelty-free and free of bleach, alcohol, metallic salts, parabens & ammonia, which can be found in other hair lighteners. Their goal was to create a formula filled with natural extracts that won't damage hair and will provide beautiful, natural-looking highlights. For those who still have PTSD from Sun-In and the likes, rest assured: Suntouched includes a purple toner in their formula to counteract brassiness that can occur during lightning. They also included hydrating ingredients such as glycerin to create a non-drying formula.

This first product was very well received and sold over 10,000 bottles worldwide in the few months of launch. Shortly after, Suntouched released a second product that created an even bigger buzz: the first-ever hair lightener formulated specifically for dark hair. The Suntouched Hair Lightener for Dark hair even works to lighten level 1 black hair up to two/three shades.

Now that the salons are opening back up worldwide, women are choosing to stick to this alternative method of hair lightening. They are saying goodbye to high salon prices, afternoons spent in salon chairs, bleach that dries out hair, and box dyes filled with metallic salts and ammonia. They are opting for a more low-maintenance, wallet-friendly, and natural way to keep beachy, sunkissed highlights year-round. Visit www.suntouched.co to find out more.