New Program Helps Small Business Owners Overcome the Hurdle of Building Business Credit

MARIETTA, Ga. - Oct. 17, 2021 - PRLog -- NATIONWIDE - Certain minority groups have always been less likely to apply for business loans and lines of credit because they already know the likelihood of them being approved is slim. This disparity in funding became glaring clear with the Pandemic of 2020. Black and brown businesses accounted for about 10% of PPP loans approved, not counting those of Asian descent. Only 16% of loan recipients were women. That meant that thousands of businesses ended up having to close their doors because they did not qualify for support during a national crisis.

Crebul Limited Co, a division of Bettina Elizabeth Inc. was founded to help combat this problem by helping marginalized small business owners establish a solid financial foundation including building credit for their business with their SMARTER Business Credit Builder program.

"Many business credit builder programs are built in a one size fits all way. So, they advertise that if you follow their 'proven steps' you are guaranteed to be approved for business loans and lines of credit. None of these programs take into account those who are denied simply because of their race, gender, or orientation." Bettina Abbott, CEO of Bettina Elizabeth Inc shared. She went on to add "Even with applications that do not include race, living or operating your business from a less desirable neighborhood can dramatically increase your chances of being denied."

That means these businesses launch with access to less start-up capital and if they do get access to any type of funding, the terms are less than favorable. This also means many never even have the chance to build a positive business credit history that can help them potentially help them when their business is in need.

Crebul is changing this by providing cost effective solutions with only the business' EIN that can help it establish and maintain a positive business credit profile while also building toward a credit line that can be used for business expenses.

Bettina Elizabeth Inc ( founder has almost a decade of helping disadvantaged entrepreneurs and small business owners by providing them the tools and resources they need to establish a solid business. They are on a mission to help close the gap that many face when first starting a business. This new division is another step toward this goal.

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Bettina Abbott
Bettina Elizabeth Inc.
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Tags:Business Credit
Location:Marietta - Georgia - United States
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