Roamler acquires Mobeye and expands its field marketing services in the French market

Roamler, through its Retail division, has acquired Mobeye, one of its strongest competitors in crowd-supported field marketing services for businesses, in the French market.
AMSTERDAM - Oct. 14, 2021 - PRLog -- Roamler and Mobeye are now joining forces in data-driven in-store auditing and activation, by deploying their advanced mobile technology and large communities of on-demand users, in order to provide FMCG and retailers with even more value and efficiency.

Since it launched a decade ago, Roamler has positioned itself as the European leader in business solutions powered by mobile technology and flexible resourcing. The company has reached a dominant position in the retail industry, providing clients such as Unilever, P&G and Red Bull with a mobile community spread across Europe, to perform in-store field activities on demand. For Roamler, which was privately funded 20 million euro to expand its operations in 2020, Mobeye is the second acquisition this year, following the  Dutch data company Datlinq earlier in March.
The purpose of the strategic acquisition is to further expand Roamler's commercial proposition to FMCGs and retailers, while consolidating a leadership position also in the French market.
For Mobeye, the acquisition opens the door to further expansion of its range of services in other key European markets and allows for the integration of new functionalities. The management of Mobeye will remain unchanged, complementing Roamler's international Retail team with their innovative vision, and expertise.

Adding speed and efficiency to field marketing activities

Monitoring and optimising the visibility and availability of products in the retail channel represents a challenge for most manufacturers. A real-time, detailed overview of what is really happening in-store is what brands need to maximise the ROI on marketing and distribution efforts to outperform competitors. Over the past decade, Roamler has specialised in adding speed, efficiency and scalability to field marketing, by disrupting traditional models with a combination of advanced technology and a large community of trained shoppers and independent professionals, activated on-demand, via the Roamler mobile app.
Active since 2013, Mobeye has been operating according to the same vision, becoming a strong competitor and acquiring a leadership position in the native French market.

European expansion
By joining forces, the two companies are aiming to serve even more clients across and outside Europe, by merging valuable know-how, best-in class technology and the expertise of their international teams.

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