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Interview with Elizabeth Irvine, VP Marketing at MarketMuse
Elizabeth Irvine shares her views on content creation & AI in new interview
By: Media 7
Over a tenure of 14 years, Elizabeth's marketing strategies have secured many record-breaking results. Some of her key achievements include but are not limited to a 200% increase in brand recognition and over 1100 content impressions. Her established expertise soon landed her a senior marketing role at MarketMuse.
MarketMuse has a standard and premium option, and most recently, launched a new free tier.
"We're excited to have launched a free product. Our goal in everything we do is to help our audience create better content, whether they become a MarketMuse customer or not. Now we can do that with our software too through a free version that writers and marketers can use to research, write and optimize their work.," said Irvine.
"We also simplified our offering to include one self-serve subscription. This offering includes unlimited use of our applications and the option to purchase additional user seats and credits for Content Briefs and First Drafts (AI-generated content). This package is great for growing teams that are publishing at a faster rate."
Read the interview with MarketMuse VP of Marketing Elizabeth Irvine here (https://channel.report/
MarketMuse is the industry-leading technology and methodology for content planning and evaluation via semantic relevance. It combines advanced artificial intelligence, natural language processing, and machine learning algorithms to produce actionable insights for inbound marketers.
MarketMuse helps content marketers, search engine marketers, agencies, and e-commerce managers establish and build topical authority, improve content quality and get the most out of every dollar spent on content. MarketMuse is a content intelligence platform that sets the standard for content quality. The AI-powered platform increases traffic and engagement, improves productivity, and drives revenue.
About The Channel Report
The Channel Report is a dedicated digital publication for channel and partner marketers. Find the latest news, events, resources, and updates in the partner marketing and channel marketing industry to grow your business.
Channel marketers use the opportunities in our publication to take their business to a new level by reaching out to their targeted audience through our advertising, brand awareness, social media marketing, search marketing, and content marketing services.
These interviews are a cornerstone of the company's values to take popular insights from C-suite to common marketers who can take a leaf from these stories, experiences and anecdotes.