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Reasons Why To Buy SMTP Server For Email Marketing
Email marketing has been valued as a valuable tool in the digital age of digital marketing for more than a decade.
Please read on the 4 reasons that make having your own server essential for your email distribution needs to be a priority.
1. Improved Deliverability
An Extremely High Delivery Rate: Some email providers leave you with success rates below the industry average, often times below 50-60 percent. This means that 40-50% of your emails DO NOT get seen by the people that they were meant to reach. The use of a third-party email service can be catastrophic for your reputation—and your company's reputation is everything! When it comes to having a business, reputation is arguably the most important asset to have. Having your own SMTP server gives you the luxury of an extremely high delivery rate as well as a backup plan should any delivery fail. In the event of a failed delivery, your SMTP will respond with an error so that you can always handle any situation before it becomes worse.
2. Outsourcing SMTP Service May Save You Time, Money & Headaches
All successful online businesses need to properly send out email. Whether you own a blog, an e-commerce store or just have an ad campaign that sends out weekly updates to your customers, outsourcing your SMTP service will become a major benefit to your business. Here's why: - Email is the primary way customers shop online. If they don't see what they're looking for in their inboxes, it's likely they will move-on to the next site. - Happy customers are more likely return customers -- some even become brand advocates -- directly impacting your company's bottom line. - Having an effective email marketing program enhances customer awareness of new products and services, increases revenue.
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