Reasons Why To Buy SMTP Server For Email Marketing

DOVER, Del. - Oct. 2, 2021 - PRLog -- Email has been a staple of the marketing world for as long as the internet. In addition, email remains one of the most trusted and important tools in any marketing campaign. Whether you're looking to create a new lead pipeline isn't already moving as many leads as you'd like, email can be a valuable piece for any business to have in their toolkit. Using our Adcrux integration with your email provider, you can begin building your own unique system that can allow you work smarter and more efficiently, without having to divert valuable time and energy into managing it yourself.

Please read on the 4 reasons that make having your own server essential for your email distribution needs to be a priority.

1.     Improved Deliverability

An Extremely High Delivery Rate: Some email providers leave you with success rates below the industry average, often times below 50-60 percent. This means that 40-50% of your emails DO NOT get seen by the people that they were meant to reach. The use of a third-party email service can be catastrophic for your reputation—and your company's reputation is everything! When it comes to having a business, reputation is arguably the most important asset to have. Having your own SMTP server gives you the luxury of an extremely high delivery rate as well as a backup plan should any delivery fail. In the event of a failed delivery, your SMTP will respond with an error so that you can always handle any situation before it becomes worse.

2.     Outsourcing SMTP Service May Save You Time, Money & Headaches

All successful online businesses need to properly send out email. Whether you own a blog, an e-commerce store or just have an ad campaign that sends out weekly updates to your customers, outsourcing your SMTP service will become a major benefit to your business. Here's why: - Email is the primary way customers shop online. If they don't see what they're looking for in their inboxes, it's likely they will move-on to the next site. - Happy customers are more likely return customers -- some even become brand advocates -- directly impacting your company's bottom line. - Having an effective email marketing program enhances customer awareness of new products and services, increases revenue.

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