Parker Sanpei Predicts The Future of Travel and Hospitality with Swarm Intelligence

SAN LUIS OBISPO, Calif. - Oct. 1, 2021 - PRLog -- Parker Sanpei, a forward-looking boutique PR and marketing consultancy, has released a comprehensive study entitled "The Future of Travel & Hospitality: Post-Pandemic and Beyond." The study provides unbiased data generated from experienced travelers using a "Swarm Intelligence" platform. It details twenty-four predictions about travel timing, distance, accommodations features that will attract travelers, and the kinds of branding, marketing and messaging that will most resonate with them. It is presented in a visual format with summaries of what professionals should do with the information.

"We saw examples throughout our study of how traditional surveys would have been inconclusive or entirely wrong," said Parker Sanpei Chief Marketing Officer, Doug Klein. "The problem with the data many professionals get," he continued," is that it is not gathered in an unbiased group setting where we can track how people influence and are influenced by others. Answers we've always accepted as obvious from published surveys just don't hold up when these influences are brought into the process. It's this new dimension of collective intelligence we used in this study that has predicted election outcomes, sporting events scores, the Oscars, and even the stock market. It's super exciting to be able to offer this to our clients."

Parker Sanpei's Swarm Intelligence platform provides deeper insights from new dimensions like "support density," "faction support over time," "time to decision," "choice switch frequency" and even individual recordings of every question and answer period. Every participant's decision process can even be analyzed individually or as part of a segment of participants. And even though swarms can be twice as accurate as traditional surveys or focus groups, running a swarm session is far simpler and more affordable with clients able to remain mostly hands-off.

Swarm intelligence sessions are conducted with a web-based platform similar to an online game, moderated by artificial intelligence. As participants work together through groupthink to deliberate over the best answers to strategic questions, measurements are captured four times a second that provide a wealth of knowledge into their decision-making process. Questions are carefully constructed to get the swarm to think about people like them. In combination with the unique jury-like process and artificial intelligence helping the group collaborate on a single "best" answer, it only takes only 25 to 50 people to represent the decision-making of thousands.

"Our hope is that this research and new, more accurate way of getting into the minds of consumers, will help guide an industry that touches so many lives into full recovery," concluded Parker Sanpei President and CEO, Linda Sanpei.

Free Download at: https://www.parkersanpei.com/services/swarm-intelligence/...