10 Tips to Get the Basics of Affiliate Recruitment Right

This post is based on a session at the recent PMA Fall Conference "Getting the Basics of Affiliate Recruitment Right"
 
BATH, U.K. - Oct. 1, 2021 - PRLog -- The session content was a distillation of a lot of recent conversations with our users, partner agencies and affiliate networks using Publisher Discovery.

Starting with the basics
We've had a lot if conversations with our users over recent months on the subjects around affiliate recruitment. So here's 10 of the key topics in the session recording to consider in your affiliate recruitment. There's lots more in the seminar presentation, which you can watch online.

1 - Understand your affiliates
Understand the different types of affiliate, how they run promotions - website, blog, social media, email marketing and more.

Also have regard the hugely varying size of each 'affiliate'; they can be anything from a solopreneur, through agile web developer companies right up to global traditional media houses. See and hear a lot more detail in the recording below.

2 - Your affiliate team
It's important that as well as understanding who they are, that you manage the process of accepting and recruiting affiliates that are the right fit for your business. And think of them as part of your team, your online sales force.

The recording covers examples such as the case of a high-end fashion brand; appropriate influencers and bloggers can be a great fit - whereas coupon and cash-back may not be if premium pricing is a central element of the brand.

3 - Get your mindset right
With a lot of new entrants into the affiliate world in the last year or so, it's important to get the affiliate model clear in your mind. It's not just another media purchase and building relationships (like a team) is the best way to develop a new program. Think partnership rather than media when approaching affiliate recruitment.

4 - Be clear on what you're asking
You're asking affiliates to represent your brand - so make them feel part of your business. A synergy comes when merchant and publisher expectations are aligned, with mutual trust - and that shows up in program results.

If you've just started a program, remember you're asking affiliates to take a leap of faith to promote your brand over a competitor.

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Read the rest at - https://www.publisherdiscovery.com/basics-of-affiliate-re... and watch the recording (https://www.publisherdiscovery.com/basics-of-affiliate-re...)

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