Electronic Shelf Edge Labels Added to Wrights GPX range

WEST BROMWICH, U.K. - Sept. 30, 2021 - PRLog -- A leading UK POS manufacturer has added an electronic shelf label to their range of shelf management products.

The shelf label uses integrated software to deliver graphics, animation and real-time price information on shelf edges.

A spokesperson for the West Bromwich-based company said "The vast majority of purchase and 80% of brand switch decisions are made. So it makes sense for retailers' to maximise their marketing in this valuable space.

"The tech in these products allow retailers to create engaging content that customers will certainly notice. From clear pricing to direct promotion of offers and deals to more ambitious brand building, these label offers almost endless possibilities"

As an example the company points out the synchronisation feature across screens creates real impact. And the multiple zoning feature The screen can be sectioned off into different zones to display multiple images, videos, scrolling text and even webpages.

More information about the features and benefits can be found at https://www.gpxgroup.com/product/electronic-shelf-edge-la...