Uniting the past and future to build a corporate identity in the higher education

SAN FRANCISCO - Sept. 29, 2021 - PRLog -- In 2020, the university celebrated its 90th anniversary, and in honor of this, management decided to rethink the university branding and update their logo.

The previous logo of the university was 10 years old and outdated. So, a new graphic was required, something more dynamic and suitable for a variety of uses, but still recognizable. It needed to both demonstrate the high status of the university in scientific circles and look appropriate on student gear.

We developed 4 versions of the new VSUFT logo, each of which carried an idea associated with the university. Each version was completely ready for development into a full-fledged identity, as the designers had examined the role of corporate identity in university branding and carefully considered the use of the symbols in different situations and media forms.

We have a substantial amount of detailed work ahead of us as we proceed to transform the logo into a full-fledged corporate identity for the university. We will need to prepare different versions of the logo and finalize the rules for its use and language versions. Our task at this stage is to predict how the logo will work in different life situations, for example, things like student recruitment or edtech marketing. This will help the university independently use the logo and transform it for different needs.

Check the design concepts and read more in the full article.

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