New Heavyweight Champion Oleksandr Usyk Wears JAXET for the Big Tottenham Entrance
Oleksandr Usyk collaborated with the newly launched innovative brand JAXET for the victorious fight. Oleksandr gloriously won the fight for the champion title.
By: Gogola Agency
Oleksandr gloriously won the fight for the champion title.
The team spirit on Usyk's side was also supported by a unique form designed by the brand JAXET (which has earlier launched its collection of innovative multifunctional jackets) in collaboration with Oleksandr.
The brand is inspired by modern heroes and that is why the first collaboration is meant to support the spirit of one of the greatest heroes of nowadays — Oleksandr Usyk.
JAXET team and Oleksandr actively collaborated on Oleksandr's big entrance outfit, having developed the waistcoat, shorts and shoes in cooperation.
When developing JAXET, the brand's founder & Chief Product Architect, Artur Mkhitaryan, and the Head of Design and Technology Department, Vik Mankowski, drew inspiration from the technologies of the future and space motives. This was a complete match with Oleksandr and his long-term passion for space and futurism, which adds even more to the meaning of the collaboration.
Oleksandr Usyk shares his thoughts on choosing JAXET for such an important event: "Sports and technology have a lot in common, including the need for precision, determination and ingenuity. I believe that every movement should be calibrated and effective, and here my point of view coincided with the vision of JAXET: this brand works in a proactive mode, merging fashion and technologies. This gives a feeling of not just wearing a clothing item but of going one step further, and living the future which is already happening now. And, genuinely, my first impression after putting on JAXET was "I really do feel like a Superhero!".
JAXET — is a perfect symbiosis of fashion and innovative technologies.
Brand's main item — a jacket with built-in additional technological features — is a solution for the challenges of the modern world. It provides protection from the negative environmental impact, card and phone scams, optimizes day-to-day processes and even simplifies communication.
Namely, integrated technologies allow the user to enjoy the benefits of the wireless phone operations, simultaneous translation, NFC token, protective anonymity lens and a special security pocket.
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