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Araam Launches the First Circular Mattress in Canada, Working Towards a World Without Waste
Araam Inc. is launching the first fully circular mattress for consumers in North America: Sprout Circular. This circular mattress is the solution to reducing unnecessary mattress waste, natural resources consumption and greenhouse gas emissions.
By: Araam Inc.
Sprout Circular, which was developed in collaboration with Niaga®'s circularity infrastructure, is made up of innovative circular materials that can easily be decoupled and recycled at the same high-quality level time and again. Araam believes it is important to manufacture as locally as possible and to communicate transparently about where all the materials come from. That's why, together with Niaga®, they developed a "Product Passport" for each mattress which will provide an insight into the circular chain of the product. By scanning the Niaga® label on the side of the mattress with a smartphone, the consumer can discover exactly what Sprout Circular is made of, where the materials come from, and how they can recycle the mattress. Through this, Araam aspires to educate customers and other businesses on the importance of promoting a circular economy while reducing the reliance on natural resources consumption.
"At Araam, our goal is to close the loop on recycling. We know that working towards a world without waste is a group effort. That's why we brought in Niaga®'s material science and redesign expertise to complement our industry-specific knowledge on mattresses. Together, we are finding more and more ways to keep valuable materials in the loop for future generations."
Araam is expected to launch Canada's first circular mattress on November 1, 2021 and is actively engaging with retailers and distributors to partner with.
ABOUT ARAAM INC.
Araam is the sole authorized manufacturer of Hypnos, Sprout and Sova beds in Canada, with the manufacturing facility strategically located in Edmonton, Alberta. Visit us at http://www.araam.ca
For more information, contact Tony Palladino.