Avenue 21 Marketing | Empowering Women in Business

ATLANTA - Sept. 16, 2021 - PRLog -- Women in business still face a host of extra challenges and roadblocks in their path to the top. Women are still underrepresented in key fields like finance, engineering, and tech. Women still suffer gender bias in the workplace. Women are being paid less and being less successful in salary negotiations.

On the positive side, there have been great strides forward toward equality. Society is engaged in the work of making gender equality a matter of policy, and every year we make more progress. This year, the White House passed an executive order to form a Gender Policy Council. This council is entirely focused on advancing gender equity and equality in the US.

Not only this, but the research is in and the results are impossible to ignore. When we make workplaces more diverse and inclusive, they thrive. A recent study by the Boston Consulting Group shows that diversity increases revenue by a measurable 19% on average.

With all this said, one of the fastest routes to the c-suite for many women is still entrepreneurship. Becoming an entrepreneur and setting your own path to the top allows you to bypass many of the roadblocks you would otherwise face.

Take Kiran Mazumdar-Shaw for example. Kiran started the Indian biopharma company Biocon in a rented shed. She is now India's wealthiest self-made woman, with a net worth of $4.2 billion. That's why, at Avenue 21, we are training and guiding the next generation of entrepreneurs to rise to leadership on their own terms.

Avenue 21 is a female-owned company that strives for diversity and representation in everything we do. Our CEO, Danielle Hay, has committed to being a leading force in empowering women in the industry. We are paving the way for women to be able to rise to the top of their careers, with no glass ceiling in the way.