Demand Spring Releases Marketing Automation Platform Insights Report
Complexity of MAPs and growing talent gap resulting in small percentage of teams utilizing these platforms to their full potential
By: Demand Spring
"At Demand Spring, we see the huge value in utilizing MAPs, but we wanted to know if other organizations see similar value and are using these MAPs effectively,"
The report highlights a number of key findings, including:
Given the number of reports and insights available through MAPs, it was surprising to find that 47% of marketers were unsure of the ROI attributable to their MAP. This indicates that marketers are not fully leveraging the available reports and dashboards to inform their future marketing decisions.
"While we did find that a lack of staff and internal expertise has become a barrier for many organizations to implementing all of the features and functionality available within their MAP, marketers have still seen proven value from using a MAP within their organization,"
For more information, and to see a full copy of the report, visit https://demandspring.com/
This Marketing Automation Platform Insights report is original research based on the results of surveys distributed by Demand Spring to marketing executives, including marketing operations executives, during April and May 2021.