NLL Launches E-Commerce Site In Canada Via Enhanced Fanatics Partnership
Fanatics.ca Now Serves As Online Home For NLL, Team Branded Merchandise In Canada; Bolsters Agreement With Leading Licensed Sports Merchandiser
"With the majority of our players hailing from Canada, one-third of our teams being in Canada, and a strong fanbase from coast to coast, the NLL is proud that the expansion of our partnership with Fanatics in Canada will make it easier than ever for fans there to support any of their favorite teams," said NLL Commissioner Nick Sakiewicz. "We couldn't be more pleased with our Fanatics relationship, and NLL presence on the Fanatics.ca site further cements our partnership and commitment to our Canadian fans."
The NLL's following in Canada is wide and fervent, a fact borne out by numerous metrics. More than a third of the League's social media followers are based in Canada; almost 40% of its Website traffic over the last year originates from there; and half of the teams' social following collectively is from Canada. Additionally, a broadcast relationship with TSN has made the league's connection with Canadian fans even stronger.
In 2020, the NLL, in partnership with Fanatics, first announced NLLShop.com as the online destination for all NLL team and league-branded items. The initiative unified the approach by the league and its teams to consolidate its merchandising under one digital roof.
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About the National Lacrosse League
The National Lacrosse League (NLL) is North America's premier professional lacrosse league. Founded in 1986, the NLL ranks third in average attendance for pro indoor sports worldwide, behind only the NHL and NBA. The League is comprised of 15 franchises across the United States and Canada: Albany FireWolves, Buffalo Bandits, Calgary Roughnecks, Colorado Mammoth, Georgia Swarm, Halifax Thunderbirds, Las Vegas NLL, New York Riptide, Panther City Lacrosse Club (TX), Philadelphia Wings, Rochester Knighthawks, San Diego Seals, Saskatchewan Rush, Toronto Rock, and Vancouver Warriors.
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